Raise Voice About Rostfrei Steels Private limited

Raise Voice About Rostfrei Steels Private limited

A corporation/ company is an artificial person surviving in society on the resources of the society itself. This makes it morally and legally responsible and accountable to society. The evasion from the responsibilities is the end of holding the last inch of the high ground. 

A company can capture the market for its product but retaining that position in the market becomes an intricate task. Meeting the changes in the technological environment and consumer satisfaction is the key to it.

Companies have to look through the market conditions and comprehend that serving the customers well will give the required edge in the competition. Various companies try to avoid these conditions especially in the digital era, where Virtuality is the Reality. A bad word or rating from the customer on the digital platform can smack the product as well as the goodwill of the company.

Recently, Rostfrei steels private Company broke the ethical as well as the legal code of the market. After a careful analysis of the hashtags used for the company on a digital platform like Twitter, the respective company has been attracting negative publicity for a while. The consumers have been deceived and betrayed with many aspects of the product and the services rendered by the company.

The delivery issue is the most significant fault the company has to deal with. Late delivery and the wrong item being delivered is the subject matter that can be dealt with without keeping the goodwill of the brand at stake. The company could have a tie-up with a good delivery and courier service platform to keep a check on the delivery aspect. Rostfrei Steels Private Limited Company should also review the activities of the distribution department within the company to deal with the given aspect.

 The Supply Chain Management of the company should be reviewed wisely and obligatory steps should be taken to stay in the cut-throat competition.

Another predicament the company is facing is providing low-quality tanks to its consumers. This problem should be dealt with by the authorities on the commencement of the production process. In the manufacturing department of the company, the responsibilities should be fixed so that accountability becomes the obvious step. Here, consumers should also take a step back and check the quality assured sign provided by the Indian Standards Institute (ISI).  This would help the consumers to escape the later grievances they might have with the product.

Low-quality tanks might also give consumers the problem of tank leakage. The materials purchased by the department should be of assured quality so that both the parties i.e., company and the customer can be relieved. The problem of tank leakage can be a result of the poor transportation chain. Supply Chain Management should be thoroughly looked into.

The after-sale service provided by the company is increasingly becoming an essential factor for the company to be in a competitive race. As said, "Communication is the Key"; feedback from the customers is one the ways for the company to communicate with them. After providing the product, the company should have a separate Department of after-sale Service to make and retain the brand-loyal customers.

The nuts and bolts used in the production of the tanks should be quality assured. The Total Quality Management Approach should be applied by the company strictly. Total Quality Management (TQM) is an approach that seeks to improve quality and performance at every level which will meet or exceed customer satisfaction. The nuts, bolts and other iron or steel components used should be galvanized, to increase the life span of the GLS tanks.

Another aspect is the Cartelization prevailing in the industry. Cartelization means a group of industry participants coming together to fix the pricing of products and services. This can work against the interest of consumers. The Indian law has prohibited cartelization under section 3 of the Competition Act, 2002. The act makes the agreements supporting the cartelization void and is considered a civil offense.

The Consumer Protection Act, 1986 is also a step by the Indian Government to protect the interests of the consumers. This act not only benefits the consumers to fight back but also makes the companies or traders accountable for unfair trade practices. This act allows the victim to fight its case and not hire a lawyer.

Although the global economy has evolved to the phase when the consumers are The King of the Market, still it seems like they are at the mercy of the companies.  Though the government is trying to take adequate steps to come to the rescue of the consumers, sometimes efforts do not match the cunningness.

Rostfrei steels Pvt Ltd Company should read the competitive market carefully and render it to the needs of its consumers to make the brand loyal army and capture a huge market share globally in the prevailing digital era.